Most people want to make the Earth a better place for everyone. Unfortunately, we live in a throw away culture that seems to put profit before the planet and people. Therefore, we need to create a cultural paradigm shift that supports people’s innate desire to live more connected to their community and to nature. People need accurate information, practical advice, encouragement and a place to celebrate the small wins and mourn the losses. Let’s form a group to make environmentalism fun and cool and let folks know that they don’t have to walk the path alone.